The recent posts were inspired from offer vault.  There free webminars are a great source for learning guerrilla marketing tips and tricks.  www.offervault.com

Gartner. “Games remain the No. 1 application, and mobile shopping, social
networking, utilities and productivity tools continue to grow and attract
increasing amounts of money.”

Text-to-win – Text-to-win promos are very popular because they are very easy to understand and participate in. For marketers, text-to- win promos provide a very convenient way to manage a competition or prize draw and popular with consumers.

Voting and participation TV – Text voting for TV programs (such as
American Idol) are incredibly popular and provides for an additional revenue
stream for the broadcaster and/or the production company.

Quiz’s – Quiz’s are very popular among marketers as a tactic to engage people, and they can work very well even on mobile phones. A quiz can either be a simple text message or an application which offers a deeper level of interactivity using graphics, sound and animation, score keeping, etc. Typically, a quiz is initiated by consumers by texting a key word to a shortcode.

Mobile content/mobile media – The mobile content industry is already huge
and has rapidly increased (not to mention greatly evolved) over the last few
years.

Consumers are also predicted to spend US$6.2 billion in 2010 in mobile application stores and growing to US$29 billion three years after. Furthermore, free applications are expected to continue to account for an ever greater share, growing from 82% of all downloads in 2010 to 87% of downloads by 2013. In 2010 alone, apps advertising revenue is expected to generate US$600 million worldwide.
 
Many free applications derive their revenue from advertising. This is typically done with banners as well as full page advertising.

One of the greatest benefits of mobile display advertising is that it provides a
richer palette for brand advertising (albeit a smaller one), while avoiding the
need for opt-ins or consumer initiated reply messages.

While MMS has a smaller reach than what SMS has, promotional MMS is more capable in terms of activating consumers. The ROI on MMS is quitecompelling, five percent is actually considered a low response rate to an MMS campaign. There are evidences of conversion rates of over 20 percent on well targeted MMS programs.

Multimedia Messaging Service or MMS functions very much like SMS. The nice thing about MMS is that it supports images, animation, video, and audio, and that enables you to push rich media posts. Additionally, MMS is interactive in a way similar to SMS that it enables recipients to respond to messages and engage you.

Text messaging is to the mobile world as the email is to the Internet. 

SMS allows for the interactivity of the internet wherever and whenever you want to engage with an orgnisation, even if they’re not in front of a computer.

Interactivity, two way communications, no longer are we just passive recipents we are empowered with the tools to speak back.  Most in the so called developed world have a variety of digital platforms to express themselves.  This also means Intelligence is collected, stored and analysised.   Helping organisations to drill down and target more directly there intended targets. One message to many communication, is being replaced by one to some. Moving closer and close to one to one. Dialoge.

Starting off with an Australian colaboration between Canyons and Tame Impala called Half Full Glass of Wine, Rock influcened disco at its best.  Next, Gang of Gour let off this monster rock gem from 1981 called What we all want, followed by a Harvey mix of Psychedelic Rock band, Fuzz against Junk’s, Born under punches!  The artwork for the mix is of the African Head Charge, a prolithic psychedelic dub band, this tracks called Yes 1.  I finish this Mini mix off with 2 of my favourite most under played arthur russell tracks, Me for Real & Hop on Down, Enjoy.