May 2010
10 posts
Offer Vault
The recent posts were inspired from offer vault. There free webminars are a great source for learning guerrilla marketing tips and tricks. www.offervault.com
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Apps
Gartner. “Games remain the No. 1 application, and mobile shopping, social networking, utilities and productivity tools continue to grow and attract increasing amounts of money.”
Text-to-win – Text-to-win promos are very popular because they are very easy to understand and participate in. For marketers, text-to- win promos provide a very convenient way to manage a competition or prize draw and...
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Apps
Consumers are also predicted to spend US$6.2 billion in 2010 in mobile application stores and growing to US$29 billion three years after. Furthermore, free applications are expected to continue to account for an ever greater share, growing from 82% of all downloads in 2010 to 87% of downloads by 2013. In 2010 alone, apps advertising revenue is expected to generate US$600 million worldwide. Many...
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Selling Point
One of the greatest benefits of mobile display advertising is that it provides a richer palette for brand advertising (albeit a smaller one), while avoiding the need for opt-ins or consumer initiated reply messages.
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MMS Higher Conversion rates
While MMS has a smaller reach than what SMS has, promotional MMS is more capable in terms of activating consumers. The ROI on MMS is quitecompelling, five percent is actually considered a low response rate to an MMS campaign. There are evidences of conversion rates of over 20 percent on well targeted MMS programs.
MMS
Multimedia Messaging Service or MMS functions very much like SMS. The nice thing about MMS is that it supports images, animation, video, and audio, and that enables you to push rich media posts. Additionally, MMS is interactive in a way similar to SMS that it enables recipients to respond to messages and engage you.
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SMS
Text messaging is to the mobile world as the email is to the Internet.
SMS allows for the interactivity of the internet wherever and whenever you want to engage with an orgnisation, even if they’re not in front of a computer.
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Monologue to Dialogue
Interactivity, two way communications, no longer are we just passive recipents we are empowered with the tools to speak back. Most in the so called developed world have a variety of digital platforms to express themselves. This also means Intelligence is collected, stored and analysised. Helping organisations to drill down and target more directly there intended targets. One message to many...
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Leftfield mini mix disco rock →
Leftfield
Starting off with an Australian colaboration between Canyons and Tame Impala called Half Full Glass of Wine, Rock influcened disco at its best. Next, Gang of Gour let off this monster rock gem from 1981 called What we all want, followed by a Harvey mix of Psychedelic Rock band, Fuzz against Junk’s, Born under punches! The artwork for the mix is of the African Head Charge, a prolithic...