Gartner. “Games remain the No. 1 application, and mobile shopping, social
networking, utilities and productivity tools continue to grow and attract
increasing amounts of money.”

Text-to-win – Text-to-win promos are very popular because they are very easy to understand and participate in. For marketers, text-to- win promos provide a very convenient way to manage a competition or prize draw and popular with consumers.

Voting and participation TV – Text voting for TV programs (such as
American Idol) are incredibly popular and provides for an additional revenue
stream for the broadcaster and/or the production company.

Quiz’s – Quiz’s are very popular among marketers as a tactic to engage people, and they can work very well even on mobile phones. A quiz can either be a simple text message or an application which offers a deeper level of interactivity using graphics, sound and animation, score keeping, etc. Typically, a quiz is initiated by consumers by texting a key word to a shortcode.

Mobile content/mobile media – The mobile content industry is already huge
and has rapidly increased (not to mention greatly evolved) over the last few
years.