Monologue to Dialogue
Interactivity, two way communications, no longer are we just passive recipents we are empowered with the tools to speak back. Most in the so called developed world have a variety of digital platforms to express themselves. This also means Intelligence is collected, stored and analysised. Helping organisations to drill down and target more directly there intended targets. One message to many communication, is being replaced by one to some. Moving closer and close to one to one. Dialoge.